• How to Find Design Inspiration Right Here in Houston

    How to Find Design Inspiration Right Here in Houston

    As a designer who grew up with the internet, I often forget that my final product usually benefits from the time I spend away from the screen. Design tends to lack human-ness when we ignore the extrinsic, more analog parts of the design process. Not to mention, websites like Behance and Dribbble have made it […]

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  • Why is Building a Brand Important for Any Size Company?

    Why is Building a Brand Important for Any Size Company?

    A brand is much more than a random collection of fonts, icons, and colors. And, contrary to popular belief, a brand is not a logo. A brand tells a story about your company and builds trust with your customers to grow your business. Consider the brand elements in the famous Coke vs. Pepsi debate. Coca-Cola […]

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  • elements of a logo redesign

    The Elements of a Logo Redesign

    A logo is so important to a company because it is a primary visual representation and connection to your company. There are many small businesses that can function without a logo, particularly those in the home repair business, but most companies benefit from having a distinct, branded logo. Many of our clients are B2B and […]

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  • Take Back Your Website: Fix These 10 Form Over Function Mistakes!

    Take Back Your Website: Is Your Site Suffering From These 10 Form Over Function Mistakes?

    Picture your new company website that a designer spent countless billable hours designing and tweaking before delivering it to you. Three months later, you check the quarterly performance trends: zero leads from the new landing pages and minimal growth in overall website traffic since the re-launch. Suddenly, that shiny new website does not seem so […]

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  • 5 Signs It’s Time for a Website Redesign

    5 Signs It’s Time for a Website Redesign

    Your website is one of the most important aspects of your brand. If it’s outdated, you’ll lose credibility. If it’s slow, you’ll lose sales. And if it doesn’t follow Search Engine Optimization (SEO) best practices, it’s as if it doesn’t even exist. We’ve put together a video and a blog to help you identify when […]

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  • 5 Lessons Engineering Taught Me About Graphic Design

    5 Lessons Engineering Taught Me About Graphic Design

    What happens when a veteran graphic designer takes a marketing job at an engineering firm? When creativity meets analytics, not only does coffee intake increase, but valuable skills are picked up as well. With nearly 10 years in the graphic design business, I didn’t think adapting to new processes and schedules would be difficult. I was […]

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  • The Importance of Brand Consistency

    As you’re building a brand, you have to think about the integrity and consistency of your brand and how it is represented online. You want to control as much as you possibly can by setting standards. This goes for your logo, your messaging, the typefaces you use through your website, and anybody that you’re giving […]

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