The Quote That Started It All
“Offer So Much To Those You Work For, That They Worry They Aren’t Paying You Enough”
This is a quote from one of Grant Cardone’s Facebook posts. If you’ve been in the automotive industry for more than a year and are active on social media this may be a name you’re familiar with, if not his posts are great for current industry insight.
This quote resonated with us because it seems to embody the essence of what an effective and valuable service provider is. What if more dealers were striving to provide better service to their customers rather than just trying to make a sale? Now don’t get us wrong, we’re not saying that all vendors just care about is their profit margin, but lets consider this. People don’t remember standard service, they remember terrible service and they remember stellar service.
The Idea That Followed
Think about what this is really saying for a moment. Customers remember effort. And we all don’t want to be remembered for marginal effort right? We want to be remembered for providing unparalleled service. This takes BIG ideas and BIG effort. In today’s marketplace customers are becoming increasingly sensitive to customer service, especially when it’s done right!
There’s a phrase that’s common amongst marketers. Brand Loyalty. Think of the brands you’re loyal to. Now think of why you’re loyal to them. Some might be because it’s a superior product, there’s just nothing else that’s better in your mind. Some might even be because it’s the best value. But undoubtedly there are products or services that you’re loyal to because the customer service is incredible.
Now think about how beneficial this one simple thing is to your dealership. Being the dealership representative that interacts with a customer and provides that level of service can win a customer for life potentially. And what does that mean? Profitability!
The ‘Drive Away’
Marketing Refresh was established with customer service in mind. Our goal is to challenge the status quo of what content marketing vendors offer and what customers expect. We’re not just a company that provides SEO, SEM, and digital advancements for your online presence. We’re a company looking to establish a true relationship with our clients that caters to your current needs.
We know that every market is different and there’s many options for content marketing vendors. But what sets up apart? Unparalleled Customer Service. We’re not looking to sell you the same package deals that every dealership has already implemented. Our team provides up-to-date market snapshots with cutting edge marketing tools to build a plan that caters to the individual needs of your dealership to get you on top.
Dealer Marketing Refresh is for automotive dealers that truly want to stand out from the competition and build an internet marketing plan that has their competitors desperately trying to keep up.
Customer Service is the name of the game. It can make businesses and destroy them. We firmly believe that excellent customer service coupled with the right content strategy is a formula that is guaranteed to win. That’s why our team at Dealer Marketing Refresh is committed to helping you on your journey.
Contact us for more details on how we can help you get started!
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