Let’s Learn! This is one of many mottos at Marketing Refresh.
In an industry that is constantly evolving we are driven by a passion for learning. Google changes their algorithm’s around 500-600 times per year. Their passion for maintaining an edge over their competition and consistently providing the highest quality products and services is just one example of why it’s paramount to never stop evolving your content strategy.
What is SEO?
When it comes to SEO there seems to be a lot of grey area for consumers. What is it? How does it work? These are all common questions we seem to get on a pretty regular basis.
Let’s answer the first question. The basic idea behind SEO is to get your content ranked when there is a search. Everyone wants to be on the first results page right?! It’s important to understand that SEO is more of a process than a tool. The process consists of various avenues such as quality links, on-page optimizations, keywords, reviews, the coding of your website and much, much more! The idea is that all these various avenues utilized together help search engines interpret your content and rank them based on two categories – Relevance and Importance.
How Does It Work?
This probably the hardest part of the process to grasp for business owners when it comes to SEO. Each Search Engine has what they call spiders or crawlers, which are basically proprietary algorithms that interpret and categorize the content on your website. Many business owners are completely unaware simply the way their website is coded can greatly affect how much of an impact their SEO strategy will have in search rankings. Thats right I said Coding! Because the spiders deployed by Search Engines aren’t human they rely on proper coding to be able to interpret the content they’re ‘looking’ at.
So what happens if you don’t have proper coding? Imagine creating a beautiful painting and then asking a stranger over the phone what they think of it. Well of course they can’t see the painting and will probably even doubt the existence of the painting all together. So what do they do? They deem it unimportant and irrelevant. This is exactly what happens when Search Engines can’t see your content, you won’t stand a chance at ranking in organic searches.
Starting to get the idea? Hopefully at this point it’s clear why having a competent content marketing professional to help guide and implement your content strategy is crucial.
The MR Approach
At Marketing Refresh we take the time to stay up to speed with cutting edge industry training each year at events like MozCon or State Of Search. Digital Marketing is all about connecting with each other, learning, and sharing ideas.
We want our clients to feel like they are making an investment when they sign with Dealer Marketing Refresh. If our clients believe in investing in our company then we definitely need to invest in cutting edge training for all of our staff. This is just one way we bring the best results to each of our clients.
Remember the older Michael Jordan commercials? They highlight not only what he did but how much training he went through to achieve his accomplishments. To be great in any industry you must work, work, work, and train, train, train – at least that’s our philosophy! You have to work and train harder than anyone else. This is the only path to true greatness and true service that each one of our clients depends on and deserves.
The ‘Drive Away’
If you drive off with anything from this blog let it be this. SEO matters. And so does your content marketing team. The constantly evolving landscape of content marketing and SEO tools for business require a dedicated team of skilled professionals that will help maximize your impact in the marketplace.
Make sure you’re setting your dealership up for continued success by partnering with a content marketing agency that has the skill-set to implement your vision and ensure you’re not wasting money on ineffective methods.
It’s not just about SEO either. SEO is just one facet of your overall content marketing strategy. Getting your SEO strategy working together in a cohesive way with the rest of your content strategy can be overwhelming for most dealerships. That’s why our team at Marketing Refresh is committed to helping you on your journey.
Contact us for more details on how we can help you get started!