There haven’t been any major breakthroughs in flying cars but some cool things have happened in the auto industry this year. As an automotive marketing company in Houston, it’s our job to stay current with the industry. Here are some things you may have missed from the last several months.
Cars Can Almost Drive Themselves
The Google Self-Driving Car Project has logged over a million self-driven miles. Companies like Lexus, Mercedes-Benz, and Tesla have added similar technology to some of their models. And even General Motors is getting into the mix.
Take a look at what it’s like behind the wheel.
While there are some problems, like Google’s Self-Driving Car crashing into a bus, and a few legal issues that need to be solved, expect to see more autonomous cars on your commute this year.
Robots Are Losing Jobs To Humans
They don’t require lunch breaks or health insurance, and don’t belong to a union, but can’t handle the degree of individualization that a large German manufacturer needs.
Mercedes-Benz recently announced they’ll be laying off a large portion of robots used to assemble their S-Class line and will be giving the job back to their human counterparts because they can handle the complexity.
Electric Car Sales Are Down
Fueling up is the preferred method thanks to extremely low gas prices. When oil was at an all-time high, the electric car seemed incredible, but now it’s seen as expensive and restrictive.
Tesla and BMW are still trying to jump-start the electric vehicle trend. Although it didn’t happen in 2016, there is always 2017!
… So Here’s The Gist
As an automotive marketing company, we love to know what is going on in the industry so we can provide a better service. Let us get your dealership news into the hands of the right customers.