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“As a fresh restauranteur in a city of cutthroat F&B competition, it’s hard to justify each dollar spent on marketing. Trust me, the numbers speak for themselves – a 60% annual increase in IG follower count, a 330% annual increase in FB follower count, and the approx. 20% increase in revenue more than makeup for the marketing dollars spent. I haven’t even started describing the incredible team that Terri has built and their incredible standard of quality.
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Learn the importance of understanding and tracking both the leading and lagging indicators in our Marketing Minute video series.
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