Marketing for Small and Medium-Sized Businesses
Listening to your colleagues talk about using social media as part of your marketing effort, and have no idea where to begin? Need to update or re-build your website? Just know you need more traffic to your website and more customers, but not quite sure what to do?
Marketing Refresh, founded in 2010, focuses on helping small and medium-sized businesses who need to grow their business, and either don’t have their own marketing team, or need to complement their in-house talents. Led by Terri Hartley, who engages specialized marketing talent on an as-needed basis, Marketing Refresh will quickly help you develop a marketing strategy and execution plan that helps you reach your goals.
Face it, as an executive or business owner, you don’t have time to do your job AND handle the marketing. Outsourcing to a team of proven and efficient experts is the answer.
We will do the heavy lifting, drive results, and in the process help you understand what we’re doing to drive results.
A Little About The Founder
Terri Hartley founded Marketing Refresh in 2009 with the objective of helping small and medium-sized businesses market in the same league as companies with millions in their marketing budgets. By leveraging her 17 years of marketing experience and her relationships with other freelance marketing specialists, Terri and her team are able to focus on devising financially efficient plans that drive results. Terri and her team’s experience ranges from strategic marketing planning, web development, to search engine optimization (SEO), pay-per-click advertising programs (PPC), social media, email campaigns and copywriting services. Prior to starting her own consulting business, Terri was the Director of Marketing at Omni-ID, an RFID tag start-up based in the San Francisco Bay Area. Terri also led the Account Services team at THUNDER FACTORY, an integrated marketing agency. Here she learned the value of building strong relationships, and listening closely to client’s needs. Terri graduated from Michigan Tech University in 1994 with a degree in Marketing, where she played for 4 years on the women’s basketball team.
Terri lives in Cypress, Texas with my husband and three daughters. She loves to play tennis and watch football (GO PACKERS!!!).
How This All Started
A tennis teammate once said to Terri that her own family needed a REFRESH! No, she didn’t want to ditch her husband or her kids and start over. This teammate just recognized that throughout the year, bad habits form. Kids talk back, spouses don’t help each other out like they should. Common courtesy and manners fall by the wayside as busy days wear you down. When these times came around, she would sit down with her family and tell them that they needed to REFRESH their attitudes and get back to the manners and values that define their family. Kind of like a do-over, or better yet a do-better. Everybody would respond and they would go about their merry way.
Terri loved this concept so much that she started her own family REFRESH routine with her kids. They responded and she found that approach to work better than boring lectures. Terri’s kids are now old enough to know the rules and know right from wrong (at least she thinks so). Now the kids even recognize the tell-tale signs and tell her when it’s time to push the REFRESH button.
So why not take this same approach to the marketing world? Every brand can become stagnant, every marketing program can become stale and need to be revived. Every business owner or Marketing Director can become overwhelmed with their daily activities. Our goal is to help small and medium-sized businesses stay fresh and exciting, improve results and ultimately drive more business.